I tackled this by adding a MAP flag to the product table and the associated admin, then a bit of logic that causes a "see our price" button.  Clicking that button displays a popup wiht the pricing information and the discount savings. On other sites I have also displayed an explanation/disclaimer as to why this is necessary.

Example: http://www.marineproductsoutlet.com/store/pc/viewPrd.asp?idc ategory=0&idproduct=354

Edit "Viewprdcode.asp" as such. Maybe we can put this issue to bed.

Enjoy,

Chris

'edit price information here to display list price------------------------------------------------------- ------------------------------------------------------------ ------------------------------------------------------------ -  
  'START - Visually separate prices from other information. Don't use if layout is One Column.
  if pcv_strViewPrdStyle <> "o" then
   response.write "<div class='pcShowPrices'>"
  end if
 
  ' Display the online price if it's not zero
  if (pPrice < pListPrice) and (pcv_intHideBTOPrice<>"1") then
   response.write "<div class='pcShowProductPrice'>"
   response.write "<img src=images/salecart.gif border=0>"
   'response.write dictLanguage.Item(Session("language")&"_viewPrd_3")
   'response.write scCurSign & money(pPrice)'change this to pListPrice
   response.write "</div>"
   response.write "<div class='pcShowProductPrice'>"
    response.write dictLanguage.Item(Session("language")&"_viewPrd_20")
    response.write "<span class='pcShowProductListPrice'>" & scCurSign & money(pListPrice) & "</span>"
    response.write "</div>"
    response.write "<div class='pcShowProductSavings'>"
    response.write dictLanguage.Item(Session("language")&"_viewPrd_4")
    response.write scCurSign & money((pListPrice-pPrice))
    'response.write "<br>"
    response.write "</div>"
   else

The MAP issues seems to come up for a number of people. Myself included.

It would be a good feature for Product cart to add a MAP 1/0 flag, as standard, to the attributes for each product and then have an if clause in the viewprd.asp and viewcat*.asp file. If MAP =1 then read MAP message if not show price etc. Simple but useful. 

Custom coding requires adding an extra table, which is more complicated than needed.

Just my opinion.

You have to edit viewprd.asp and viewcategories.asp. Look for list price and online-price.

Chris

http://www.offroadunlimited.com/ProductCart/PC/viewPrd.asp?i dcategory=1798&idproduct=665

Check this out. It was a simple "if then statement" and making sure the online price is lower than list. I display the list with strike-through and the discount and hide the online-price.

Chris